Keyword Analysis & Research: what is the mom test


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What is the mom test and why is it important?

The Mom Test is an amazingly simple, down-to-earth guide on how to talk to your customers before building your “thing.” It’s full of specific examples of what is a good approach to validate your idea as well as what is a bad approach.

What are the 3 rules of the mom test?

The 3 rules of The Mom Test: Talk about their life instead of your idea. Ask about specifics in the past instead of generics or opinions about the future. Talk less and listen more. The goal is to understand how people think about a potential problem. It’s the reverse of what people are usually doing – asking about whether their idea is good.

Who are the mom test authors?

Rob is the author of The Mom Test book about how to talk to customers and learn if your business is a good idea even when everyone is lying to you. Taught at top universities including Harvard, MIT, UCL, and many more. Coauthor of Workshop Survival Guide about how to design and run effective, engaging, high-energy workshops.

What is MOMOM and how do I use it?

MoM is commonly used to report the results of medical screening tests, particularly where the results of the individual tests are highly variable.


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