Keyword Analysis & Research: type of disruptive innovation

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What is disruptive innovation and how does it work?

“Disruptive innovation” is a process where a product, service or system was initially planted at the bottom of a market – by only having simple, less attractive applications, technology, or business models as its starting point – before rapidly moves up market, and ultimately displaces established competitors or incumbent businesses.

What is considered to be disruptive technology?

Disruptive technology is any innovation that dramatically changes the way consumers, businesses and industries operate. When they're first developed, disruptive technologies often create a new market. They establish their own value network and are often seen as risky outliers when they're introduced.

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