Keyword Analysis & Research: technological definition pestle


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What is a pestle in business?

A PESTLE is probably the most used ‘macro-economic’ analysis tools in business. What does PESTLE stand for? P olitical – this can cover developments at national and international levels of markets and customer behaviours. Government stability, regulation and political ethos are among many factors that can impact on a business.

What does Pestel mean?

Send us feedback . Middle English pestel, from Anglo-French, from Latin pistillum, from pinsere to pound, crush; akin to Greek ptissein to crush, Sanskrit pinaṣṭi he pounds “Pestle.”

What are the different types of pestle?

PESTLE includes all categories but swaps the ‘E’ and ‘L’ (environmental and legal factors) around. You may these factors using other tests too. PEST, STEEP, and STEEPLE are similar analyses. Some other variations are STEPJE, STEP, and LEPEST. Managers can choose any, based on the nature of the firm and the factors they wish to study.

What is pestle mnemonic?

Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc. PESTLE is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for Technological, L for Legal and E for Environmental.


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