Keyword Analysis & Research: scamper technique meaning


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What is the Scamper method?

The acronym SCAMPER stands for substitute, combine, adjust, modify, put to other uses, eliminate and reverse. This activity-based thinking technique enables finding out of the box solutions and can be used to assist ideation and aid learning. SCAMPER was a brainchild of an American advertising executive, Alex Faickney Osborn.

How can scamper help you?

When looking for solutions or generating ideas, sometimes the answers to complex questions can be found in substitution, adaptation, or realignment. SCAMPER is a technique that provides a structured approach towards thinking outside the box to explore new concepts, solutions and to enhance learning.

What is the Scamper model of innovation?

The SCAMPER Model is a Tool that helps professionals Redefine existing Products by Rethinking How they are Perceived, Used or Designed. It is a Lateral-Thinking method for Product Innovation. Substitute. Combine. Adapt. Modify. Put to Another Use. Eliminate. Reverse.

What is scamper ideation?

SCAMPER was a brainchild of an American advertising executive, Alex Faickney Osborn. The technique was introduced by Osborne in 1953 and later became prominent due to the book; ‘SCAMPER: Games for Imagination Development’ by Bob Eberle in 1971. How to Use the SCAMPER Ideation Method?


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