Keyword Analysis & Research: scamper definition photography

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What does scamper stand for?

SCAMPER was first introduced by Bob Eberle to address targeted questions that help solve problems or ignite creativity during brainstorming meetings. The name SCAMPER is acronym for seven techniques; (S) substitute, (C) combine, (A) adapt, (M) modify, (P) put to another use,...

What is scamper ideation?

SCAMPER was a brainchild of an American advertising executive, Alex Faickney Osborn. The technique was introduced by Osborne in 1953 and later became prominent due to the book; ‘SCAMPER: Games for Imagination Development’ by Bob Eberle in 1971. How to Use the SCAMPER Ideation Method?

What is the difference between Disney’s creative strategy and the Scamper technique?

Unlike Disney’s creative strategy method, SCAMPER facilitators can move between different techniques without restricted to a specific flow. Secondly, the principle of force fitting should be adapted during the thinking sessions. For example, any response to the SCAMPER technique is welcomed no matter how non-logical is it.

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