Scamper: How to Use the Best Ideation Methods | IxDF
https://www.interaction-design.org/literature/article/learn-how-to-use-the-best-ideation-methods-scamper
Scamper MethodHow to Use ScamperExample – McDonald’sStep-By-Step GuideHistorical BackgroundThe Take AwayReferences & Where to Learn More First, take an existing product or service. It could be an existing product, service or idea which you want to improve or which could be a great starting point for future development.Then, simply go down the list and ask questions regarding each of the seven elements. Please see our step-by-step guide below.Apply the questions to values, benefits, services, touch points, product attributes, pricing, ma… First, take an existing product or service. It could be an existing product, service or idea which you want to improve or which could be a great starting point for future development.Then, simply go down the list and ask questions regarding each of the seven elements. Please see our step-by-step guide below.Apply the questions to values, benefits, services, touch points, product attributes, pri First, take an existing product or service. It could be an existing product, service or idea which you want to improve or which could be a great starting point for future development. Then, simply go down the list and ask questions regarding each of the seven elements. Please see our step-by-step guide below. Apply the questions to values, benefits, services, touch points, product attributes, pricing, ma… First, take an existing product or service. It could be an existing product, service or idea which you want to improve or which could be a great starting point for future development. Then, simply go down the list and ask questions regarding each of the seven elements. Please see our step-by-step guide below. Apply the questions to values, benefits, services, touch points, product attributes, pricing, markets and essentially any other related aspect you might be able to think of that has relevance to yo... Look at the answers that you came up with. Do any of the answers stand out as viable solutions? Could you use any of them to create a new product, or develop an existing one?
First, take an existing product or service. It could be an existing product, service or idea which you want to improve or which could be a great starting point for future development.
Then, simply go down the list and ask questions regarding each of the seven elements. Please see our step-by-step guide below.
Apply the questions to values, benefits, services, touch points, product attributes, pricing, ma…
Apply the questions to values, benefits, services, touch points, product attributes, pricing, markets and essentially any other related aspect you might be able to think of that has relevance to yo...
Look at the answers that you came up with. Do any of the answers stand out as viable solutions? Could you use any of them to create a new product, or develop an existing one?
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