Keyword Analysis & Research: reference group sociology


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What does reference group mean in sociology?

A reference group is a group to which an individual or another group is compared. Sociologists call any group that individuals use as a standard for evaluating themselves and their own behavior a reference group.

What is reference group in sociological terms?

Sociologists use the term ‘reference group’ for such groups that individuals use as a standard for evaluating themselves and their own behaviour. These are the groups to which we psychologically identify with to which we may and may not belong but we may aspire to belong. People do not actually have to be members of the group to which they refer.

What are the different types of reference groups?

Reference groups are people in a consumer’s micro-social environment who are salient or relevant for the consumer. Reference groups can influence an individual’s cognitions, affective responses, and behaviors. The many types of reference groups include formal, informal, primary, secondary, membership, aspirational, and dissociative.

What is the definition of reference group?

reference group. noun. sociology. : a group toward whose interests, attitudes, and values the individual is oriented.


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