Keyword Analysis & Research: radio target audience
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Define your Target audience • Shoutcheap
You will need to identify your target audience, you will have a better chance to get the type of listener that really matters for your station. You may be thinking, hey listeners are listeners, yes, but, if you shape your strategy to attract the type of listeners your station will appeal to then listeners who are looking at a radio station like ...
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How to Figure Out Your Radio Station's Audience Demographics
Now, keep in mind that when you are just starting your radio station, you will have to identify your target audience (the audience you believe is interested in the content on your station), do some research on them, as well as make some educated guesses about them. The tools listed below are only available to you once you start to have an audience.
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Choosing the Right Radio Format for Your Target Audience ...
Choosing the Right Radio Format for Your Target Audience. By David Lariviere | In: Advertising, Marketing & PR. Facebook 0 Tweet 0 LinkedIn 0 Print 0. Ever since the advent of television in the 1940s, people have been forecasting the death of radio. However, more than 60 years later, radio is still relevant to advertisers. And rather than ...
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Radio 1 Target Audience Essay – Aaron's Media Blog
The target market for Radio 1 is 15 – 29 year olds but there are reasons as to why the show may not appeal to them. These include listening habits of the target audience, the remit of the BBC and social media. The listening habits of the target audience tend to be new, popular music from artists typically in America or the UK. One benefit of ...
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Target audiences - Audience Dialogue
2.3 Target audiences. A common concept in radio marketing is the target audience. This means the types of listeners that you are trying to reach: not just the listeners you already have, but also the listeners you should have, if only they can discover your station and realize what great programming it has.
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BBC Radio 1 & 2 Audience Research
• The Radio 1 target audience is people aged under 29 years of age, BUT 30% of 35-44 year olds think it is aimed at them. Radio 2 listeners: • 21% said that they associated the station with extending musical tastes • 11% said that they associated the station with original comedy
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Radio 4 target audience? — Digital Spy
Traditionally the perception among people who don't listen to Radio 4 is that it has a conservative, ageing, middle-class audience. This may still be the case to an extent (c.f. the figures quoted here) but it has been making strong efforts to reinvent itself and reach a wider audience of late, hence the techno programme recently discussed here ...
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Radio 3 Audience Research - Adam Bowie
Unsurprisingly, the Radio 3 audience is significantly weighted towards the older age range. The mean age of Radio 3 listeners is 57 in terms of reach, whilst it’s 61 in terms of hours. What that means is that older listeners tend to listen longer. This is born out by examining the reach and hours of Radio 3’s audience by age groups.
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