Macy's sues to stop Amazon from using billboard above its …
https://www.cbsnews.com/news/macys-sues-amazon-billboard-above-its-flagship-store-kaufman-organization/
For 60 years, Macy's has displayed its name on a three-story tall billboard above its flagship loc…In a lawsuit filed in New York State court last week against the Kaufman Organization, a commercial real estate firm, Macy's claims that a 1963 agreement bars other retailers from advertising on the billboard. The store would suffer "incalculable damage" if Amazon were to ad… "[J]ust imagine Pepsi on a Coca-Cola building or Mercedes advertising on the building of a BM…According to the suit, Macy's own agreement to advertise on the billboard expired August 31. By that time, the Kaufman Organization was already negotiating with a "prominent online retailer," which Macy's believed to be Amazon. Kaufman told Macy's the 1963 agreement didn't apply an…
For 60 years, Macy's has displayed its name on a three-story tall billboard above its flagship loc…In a lawsuit filed in New York State court last week against the Kaufman Organization, a commercial real estate firm, Macy's claims that a 1963 agreement bars other retailers from advertising on the billboard. The store would suffer "incalculable damage" if Amazon were to ad…
"[J]ust imagine Pepsi on a Coca-Cola building or Mercedes advertising on the building of a BM…According to the suit, Macy's own agreement to advertise on the billboard expired August 31. By that time, the Kaufman Organization was already negotiating with a "prominent online retailer," which Macy's believed to be Amazon. Kaufman told Macy's the 1963 agreement didn't apply an…
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