Keyword Analysis & Research: disruptive innovation clayton christensen pdf


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Frequently Asked Questions

What is Christensen's disruptive innovation?

According to Christensen, disruptive innovation is the process in which a smaller company, usually with fewer resources, is able to challenge an established business (often called an “incumbent”) by entering at the bottom of the market and continuing to move up-market. This process usually happens over a number of steps:

What are the benefits of disruptive innovation?

Disruptive innovation brings technology or innovation to a new group of consumers, often at a lower price point than previously possible. Over time, they may be able to increase pricing and even become a luxury product once a market has been established.

What is the Theory of Disruptive Innovation?

Disruption theory differentiates disruptive innovations from what are called “sustaining innovations.” The latter make good products better in the eyes of an incumbent’s existing customers: the fifth blade in a razor, the clearer TV picture, better mobile phone reception.

How can disruptive innovation be used to create new products and services?

Disruptive innovation brings technology or innovation to a new group of consumers, often at a lower price point than previously possible. Over time, they may be able to increase pricing and even become a luxury product once a market has been established.


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